Having already opened 49 ‘Fresh’ stores in Hyderabad, Jaipur, Chennai, NCR and few smaller cities of Andhra Pradesh, Reliance Retail, the Rs. 30,000 crore retail initiative of Reliance Industries is gearing up to open 250 ‘Fresh’ within the next two months, in Pune, Bangalore, Hyderabad, Mumbai, Ahmedabad, Vadodara, Surat, Jamnagar, etc.
During the same period, apart from opening ‘Fresh’ stores, which is the existent food and grocery neighbourhood convenience format, Reliance will also open hypermarket and niche retail format stores.
These stores, apart from selling known brands, will also offer merchandise carrying private labels, including ‘Reliance Select’ an in-house label for staple products, which has already been introduced in the existing ‘Fresh’ stores.
Among new services, Reliance is considering offering free delivery of merchandise to customers’ homes. This may directly impact small retailers as customers could save time and effort on procuring goods without sacrificing on the advantages of buying from a big chain like Reliance. According to reports, such deliveries may, however, be restricted up to the distance of three kilo meters.