The business of Brands


What are the basic ingredients that make a brand tick and help it become a Superbrand?

Well, a combination of elements are responsible for making a Brand, what it is. Following is a list of important elements.

  • The Name: The name by which a Company or its products are known.
  • The Logo: The symbol which represents a Brand.
  • The Company: The corporate entity of a Brand
  • The Image: What a Brand has come to represent.
  • The Customers: Those whom a Brand serves.
  • The Product and Services: What a Brand offers in a market place.
  • The Promise: What a Brand stands for- its vision, mission, goals, and objectives.

— Based on the information provided in the 2006 Annual Report of PNC Limited, Mumbai.

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