Titan, the biggest Indian watch and jewellery retailer, which also sells “Fastrack” range of sunglasses and frames has decided to enter the prescription eyewear retail market.
Mr. Bhaskar Bhat, Managing Director, Titan Industries, disclosed this while talking on the sidelines of a seminar on advertising organised by the Advertising Club Madras, in Chennai.
Initial introduction of the prescription eyewear products will be done from 3rd March, 2007 on a pilot basis in a few of the company’s “World of Titan” stores, he added. Glasses, frames and lenses for a new yet to be named brand will be made by Titan on its own without seeking help of any outside partner.
The company has notified the stock exchanges of its proposal to start the new business.