‘Ranger Farm,’ the cash & carry format of Mukesh Ambani owned Reliance Retail, is launching at least three new stores in Vijayawada, Guntur and Visakhapatnam in Andhra Pradesh. These stores are being launched as a precursor to the opening of Reliance Fresh stores in these towns in February, 2007, according to a news report in DNA Money.
Reliance had earlier launched this format of stores prior to the opening of 22 Reliance Fresh stores in Hyderabad and Jaipur.
The format is in the same mould as Metro AG’s Cash & Carry stores in Bangalore, Kolkata and Hyderabad as well as ITC’s Chaupal Fresh stores in Hyderabad, Pune and Chadigarh.
These stores, which open at an unearthly hour of 2 AM in the morning, supply fresh fruits, vegetables and food in bulk to small shop keepers including push cart vendors. These stores, which have not been publicised much, remain open for business until 11 AM. ITC’s Chaupal stores remain open for bulk business between 4 AM and 7 AM and for consumer business, thereafter.
The initial response, according to the report, to this format has been very encouraging in Hyderabad with more than 4,000 push cart vendors and small shopkeepers picking up food and vegetables in bulk.