VF Arvind Brands, the 60:40 joint venture between, the US$ 6.4 billion VF Corporation, one of the world’s largest over 100 years old US based apparel companies, and Indian textile major Arvind group owned, Arvind Brands, is working towards bringing over 45 odd global VF, jeans and casual wear, brands in the country.
VF’s world famous Lee and Wrangler jean brands are already present in the country for over a decade, the company had earlier in 2006 had introduced VF’s super premium brands, JanSport, Kipling and Nautica.
Presently, the company is in the process of launching Hero and Riders brands owned by VF Corporation. These mid-price brands are planned to be sold through the multi-brand outlets and departmental stores. These brands offer a wide range of products including caps, shirts, T-shirts, belts, knit and woven tops.
While, the Riders brands is yet to be launched by the company, Hero brand has been introduced about a month ago through Metro C&C.
VF Arvind Brands, before bringing additional brands from the VF stable, will try to establish the existing brands in the current year. The company, however, is hopeful of introducing all of the VF brands in the country, in the next three to four years.
Arvind VF expects to clock a turnover of Rs 200 crore this year registering a healthy annual growth of 30%. It also expects to maintain this growth in coming years.