The U.S. based $100 million Chinese food major Mark Pi, which promises to serve low-cost wholesome food, has planned an investment of Rs. 80 crore, to open 300 restaurant outlets in India, in the next five years. This large network has been planned as the demand for chinese food, which is the second largest selling cuisine in the country, is huge. The chain, had entered India in March 2004 with two 30-seat restaurants in New Delhi’s Saket and the Noida suburb.
Mark Pi’s products in India, will be marketed under the brand name of “Crazy Noodles.” According to company sources, ingradients for these products to ensure taste and food quality will be sourced from China, Japan, Malaysia and other oriental countries.
In Gujarat, the chain has set up three restaurants at Ahmedabad, Rajkot and Surat and is adding seven more soon. In these restaurants, keeping preferences of its customers in mind, the chain will offer exclusively vegetarian fare including an exclusive garlic and onion-free Jain menu. It may be interesting to note here that even Pizza Hut had set up its first exclusive vegetarian restaurant in the world in Ahmedabad.
The Ohio-based retail chain, which is now among the top five Chinese restaurant chains in the US, was founded by its owner, Korea-born Mark Pi in 1972. It has about 50 outlets in the US. Mark Pi holds a record in the Guinness Book as the world’s fastest human noodle maker – 4,096 noodles in 41.34 seconds.