The Kolkata-based, Goenka owned, personal, beauty and healthcare products major Emami, with interests in paper, stationery and retail, has assumed total control of the Emami Landmark store in Kolkata by having bought entire 50% holding of its erstwhile joint venture partner Landmark in the Emami Landmark Store Pvt Ltd. Emami has also changed the name of the Landmark store in Kolkata to Starmark.
It may be recalled that the entire Landmark book chain was earlier bought over by Trent, retail arm the Tata group, which beside Landmark chain operates Westside and Star Bazaar stores.
The rechristened Starmark, now wholly owned by Emami, marks the entry of Emami group in retail. Starmark like its counterpart Crossword would cater to books, stationery, toys, music and gifts segments. Starmark has plans to open 10 stores in the next 18 months, with an investment of more than Rs. 60 crore. While, a new Starmark store will go on stream this month, another bigger 20,000 sq ft version is slated to open in May, 2007. Before taking a plunge on the national level, Starmark plans to initially spread out in the eastern states of India.
Emami group owns such famous consumer brands as Boroplus Cream and Powder, Sona Chandi Chyawanprash, Navratna Oil, Mentho Plus Balm, Fast Relief, and Madhuri Range of Products. Emami as a part of its retail initiative has also developed, Hafeez Contractor designed, Emami Shoppers’ City, in the heart of Kolkata.