Hariyali to expand retail network from 60 to 150 stores

haryaliHariyali Kisan Bazaar (HKB), the rural retailing arm of DCM Shriram Consolidated Ltd (DSCL), which is currently operating 60 stores spread over five states, is planning to open 150 stores by March 2008. DSCL is also considering entering new markets in the west and the south, like Madhya Pradesh and Andhra Pradesh.

HKB sees a big opportunity in providing support for distribution and infrastructral requirements of new retail entrants like Reliance and Walmart. To realise the vast potential being offered by modern retail in the country, DSCL has begun procuring fresh vegetables and fruits for big Indian retailers like Food Baazar. In addition to tying up with the foreign retailers, the retail venture is also looking at tying up with other retail chains, reports the Economic Times.


2 responses to “Hariyali to expand retail network from 60 to 150 stores

  1. this is very nice and keep up good work.

  2. It is good initiative , but competition is hotting up. How quickly this initiative will cover large rural area is key driver to success, hope this company will bring radical changes in rural economy and farmers prosperity.

    Good luck to entire management for bring change in rural India. Congratulations Mr Rajesh Gupta and your team

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