Hariyali Kisan Bazaar (HKB), the rural retailing arm of DCM Shriram Consolidated Ltd (DSCL), which is currently operating 60 stores spread over five states, is planning to open 150 stores by March 2008. DSCL is also considering entering new markets in the west and the south, like Madhya Pradesh and Andhra Pradesh.
HKB sees a big opportunity in providing support for distribution and infrastructral requirements of new retail entrants like Reliance and Walmart. To realise the vast potential being offered by modern retail in the country, DSCL has begun procuring fresh vegetables and fruits for big Indian retailers like Food Baazar. In addition to tying up with the foreign retailers, the retail venture is also looking at tying up with other retail chains, reports the Economic Times.