US retailers log below expectation pre Christmas sales

shoppingThough, bargain hunters and late comers flocked to stores this weekend, the late-buying binge was not enough to meet sales goals, and retailers are now turning to post-Christmas business to make this season a merry one, reports AP.

“These were big days, but they came up short in terms of traffic and sales,” said Bill Martin, co-founder of ShopperTrak RCT Corp., a research firm, referring to this past Friday and Saturday. ShopperTrak monitors total retail sales at more than 45,000 outlets.

After a stronger-than-expected turnout on Black Friday, the day after Thanksgiving, stores struggled through the first two weeks of December as consumers shopped at a disappointing pace.

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