Mothercare opens standalone showroom with Crossword in Hyderabad

The posh Banjara Hills area of Hyderabad saw opening of yet another standalone retail showroom of Mothercare, which also houses a Crossword outlet, on Friday, the 22nd December, 2006. While construction major K. Raheja owned, “Shoppers’ Stop,” is the master franchisee of the Mothercare brand in India, it owns the “Crossword” brand.

It was 40th outlet of Crossword, which seeks to educate, entertain and enlighten its customers by offering a wide variety of books, toys and music. Conceived 15 years ago, Crossword is considered as the country’s premier book retailer, which has revolutionised the concept of book retailing in India.

It was second store for Mothercare, which offers safe products for pregnancy and parenting. Conceived 45 years ago, Mothercare is now visited by 85% of the pregnant women in the U.K. and has the privilege of counting Angelina Jolie, Heather Mills McCartney and Jordan, among its customers.

This 10,000 square feet facility is a new format for Mothercare, in which a Crossword shop has been aloowed to operate in the same premises.

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