Max Retail, a part of the Dubai based Landmark Group, launched its first Value Retail store in Hyderabad on Friday, the 22nd December, 2006. The new store, housed in City Centre Mall, occupies 16,000 square feet of retail space. The new store will cater to the needs of entire family offering fashion apparel, footwear and accessories. Fashion apparel will be priced between Rs. 99 and Rs. 599.Max will be targeting aspirational youth, between 22-35 years of age, which has been exposed to western influences, as its core customer.
The Hyderabad store, sixth in a planned network of 100 stores slated to be opened within the next five years across the country, is preceded by five stores which are operating in New Delhi, Bangalore, Ahmedabad, Indore and Agra. New stores in Mumbai and Lucknow are expected to be launched by March, 2007.
Max Retail, which was set up in 2004 is a pioneer in the Middle East of the global trend of delivering quality and value at very attractive prices, Max is recognised as a key player in the value retail format. It presently operates more than 30 stores across five countries.
Since its foundation in 1973, Landmark Group has rapidly grown into a retailing giant in the Middle East and India, with diversified other interests. The group now has over 280 retail outlets across eight countries with new stores opening at an average of over one a week.
The Landmark Group (Dubai) is present in India since 1998 through its chain of 12 Lifestyle stores in six cities.Headquartered in Dubai at the Oasis Mall, the Group’s high visibility retail brands include among others Babyshop, Shoe Mart, Splash, Home Centre and Lifestyle.