Private Labels: Key to improved profitability

European markets have a long-standing practice of private labellings which has seen continuous growth. The perfect example is Marks & Spencer that has been there for almost a century.

In India, success has been seen in Westside, a department store, which only sells private labels and in Pantaloons, which has mixed brands.

Jean-Christophe Goarin

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s