ITC, the biggest tobacco products producer and the second biggest hotelier of the country, will expand its network of Chaupal Fresh outlets by opening 54 new outlets in the next three years. These outlets will be opened in certain metro and tier-I cities of the country. Presently, Chaupal Fresh has few Chaupal Fresh outlets operating in the cities of Pune and Hyderabad. Chaupal Fresh outlets, which offer fruits and vegetables, cater to the needs retail and bulk consumers.
Apart from establishing linkages with farm producers, ITC has also set up a complete cold chain, to ensure availibility of fresh farm products to consumers. While the cold chain will help reduce or eliminate spoilage and wastage of farm produce, direct linkage with farmers will help reduce a number of intermediary trading layers resulting better prices for both the producers and consumers.
ITC is also operating a chain of 11 Chaupal Sagar hypermarkets, which are located in semi urban centres. ITC has planned to expand this chain by taking the tally of such hypermarkets to 20. As per plans, every Chaupal Sagar outlet will be backed up by a network of about 40 e-chaupal kiosks, each of which in turn will be connected to a number of surrounding villages. Presently, there are 6,500 e-chaupal kiosks in operation in nine states, which are serving the needs of around 38,000 villages.
This was revealed by ITC Chairman Y.C. Deveshwar, while speaking to media perasons on the sidelines of the “Sustainability Summit: Asia 2006” organised by CII in New Delhi on Tuesday, the 19th December, 2006.