Retail business has begun attracting high level creative talent as well!
One of the country’s well known advertising professionals, 44 years old, Santosh Desai, President and COO, McCann Erikson, has decided to join the Kishore Biyani owned Future Group. He will be MD & CEO of the Future Brands — a soon to be launched Future Group company, which besides functioning as a custodian of private Future brand labels will also be supervising the licensing and promotion of about 50 of the Future Group Brands. According to a report in the Times of India, the business model of Future Brands will be based on what Martha Stewart does in the US.
Rama Bijapurkar, a leading marketing consultant, has also consented to join the board of Future Brands as chairperson. Both, Bijapurkar and Desai are alumni of IIMA.
While, Future Brands will promote and strengthen existing brands through effective advertising and promotion, it will recover a licensing fee from group companies for using the brands. While the retail rights will continue to reside with the group, in due course other rights may be licensed to markets and clients overseas.
Santosh Desai in an interview a few years ago had said that: “At the end of the day, a brand is something that impacts people’s lives. Our role is to connect brands with life.”