Reliance ‘Fresh’, a part of the Mukesh Ambani owned Rs. 25,000 crore retail initiative, which offers fresh vegetables, fruits and flowers besides staples in the neighbourhood convenience store format, has already launched 17 Reliance ‘Fresh’ stores in Hyderabad. It may be recalled that Reliance had launched the first cluster of 11 stores on 3rd November, 2006. Reliance hopes to take the tally of these stores to 40 in the coming weeks in the twin cities of Hyderabad and Secundrabad.
According to a news report published by the Hindu Business Line, reliable sources aver that 17 stores put together are averaging a daily turnover of around Rs 15-16 lakhs and daily footfalls of between 800 and 1,200. This translates into an average daily turnover of Rs. one lakh per store or on an average daily per squre foot revenue of around Rs. 30, as each store occupies between 2,500 and 4,000 square feet of retailing space.