The changing consumer

“It’s really tough to know a customer just by taking a surface look or a surface descriptor such as male/female or age or ethnic group. To understand your customers’ needs today, you really have to understand their lifestyles, opinions and attitudes.”

— David M. Szymanski, director of the Center for Retailing Studies (CRS) and professor of marketing at Texas A&M University.


2 responses to “The changing consumer

  1. Very interesting thought….

  2. True, in India, which almost has 50% of the one billion plus population under the age of 35 years, it would be disastorous to segment the same under simplistic parameters of age, education or income alone. Attitudes and lifestyles driven from such attitudes is becoming more critical. A young graduate earning 3 lakhs p.a. living in a city like Mumbai working with a traditional business house like Birlas would be as different as chalk and cheese compared to a person with same attributes working in a call center.

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