Home Solutions Retail (India) Ltd, a part of the Kishore Biyani owned Future Group, launched E-Zone, an electronics specialty store in Hyderabad on 8th December, 2006. The E-Zone Store, in the City Center Mall is approx. 10,500 sq. ft. offers electronic goods of several brands for individual and home needs under one roof.
E-Zone has three dedicated zones — the liberation zone, the experience zone and the home zone to meet the electronic needs of the entire family. The liberation zone offers computers, handycams and mobile phones; the experience zone offers entertainment products such as TVs and home theatre systems. The home zone offers kitchen and household electronics.
Home Solutions plans to increase the number of stores under its five retail brands. For E-zone, it plans to increase from the current five stores to 20 stores by ’07. Presently, E-Zone besides Hyderabad has three outlets in Bangalore and one each in Indore, Mangalore and Mumbai.
Home Solutions, which has partly been funded by ICICI Venture, also has large format stores called Home Town, which sell home furnishings, furniture, consumer durables and appliances, building materials and home services.