Help desis; Buy from desis

kishore_biyani“If our current strategy doen’t work, our last option will be only to appeal to the Indian consumers to help desis (locals) by buying from desi retailers”

Kishore Biyani CEO, Future Group and Managing Director, Pantaloon Retailing (India) Limited, speaking joculary on being asked: As to what he will do to meet the challenge of the multi national retailers?

Business Standard (Chinese Whispers) December 6, 2006.

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