The Rs 425 crore Men’s wear specialist Koutons, which is slated to more than double their previous year’s turn over of Rs. 158 crore this year, is planning to repeat the feat by again doubling the turnover to around Rs. 1,000 crore in the next finanacial year (2007-08). To achieve this, Kouton, which currently has about 500 outlets, will expand the same to 1,000 outlets. “Koutons is, therefore, roughly adding about 1.25 stores per day to achieve our target,” said H S Sidhu, excutive vice-president of Koutons, at a press meet on Wednesday. The company has also stopped exports to concentrate on the domestic market.
In an image make over exercise, Koutons- the men’s-only brand has launched ladies wear and in the near future it would be launching shoes and accessories. Moreover, to give a filiip to the expansion plans, Koutons will spend Rs 27 crore on advertisingthis year, which would further be almost doubled Rs 50 crore in the next year, added Sidhu.
Koutons, which has already garnered Rs 112.60 crore through private equity, will raise additional Rs 140 crore from the capital market next year, reports PTI.