The secret of successful retailing is to give your customers what they want.
And really, if you think about it from your point of view as a customer, you want everything:
- a wide assortment of good-quality merchandise;
- the lowest possible prices;
- guaranteed satisfaction with what you buy;
- friendly, knowledgeable service;
- convenient hours; free parking;
- a pleasant shopping experience.
— Sam Walton, Founder Chairman, Wal-Mart (1918-1992)