Puma, the $2.6 billion, German, sporting goods major, which already has exclusive outlets in Bangalore, Chennai and Delhi, plans to open 6 more outlets by the end of this year. Puma wants to become the most desirable sports lifestyle brand in the country and with a view to garner a substantial share of the Rs 800 crore sports goods market, growing at 20% per annum, it wants to open a total of 100 outlets, each having a retailing space of 1,200 sq.ft., at an estmated investment of about Rs 40 crore, according to a report in the Business-Standard.
To popularise its brand identity, Puma is planning to soon appoint a young and promising cricketer brand ambassador.
Puma will also have shop-in-shops at various MBOs, where customers could get the same shopping experience as in their own stores. Puma, also plans to market through Metro Cash and Carry’s distribution centres in the country.