With all the hoopla, hype and speculation associated with Reliance’s Rs. 25,000 crore retail initiative, having come to rest, after the launch of 11 Reliance Fresh pilot stores in Hyderabad on Friday, Reliance has set its sights on becoming the biggest retail player in the country.
Main takeaways from the announcements made by senior Reliance executives, on occasion of the launch, include:
- The neighborhood convenience stores format, the first of many formats in the works, to have retail space of between 2,000 sq.ft. and 4,000 sq.ft. each.
- To sale fresh fruits, vegetables, staples, groceries, fresh juice bars and dairy products.
- To increase the per capita food consumption and also to enter FMCG, pharmaceuticals and lifestyle products soon.
- To provide separate enclosure and supply-chain for non-vegetarian products.
- To launch new stores in five more cities of Andhra Pradesh, namely, Vijayawada, Tirupati, Warangal, Visakhapatnam and Guntur by the end of 2006.
- To roll out bigger stores in Ahmedabad, Mumbai and Delhi, immediately thereafter.
- To roll out stores in different formats including hypermarkets, supermarkets and department stores.
- To have one retail store for every 3,000 families, which is to have one store within a radius of every 2 km.
- To launch new stores in top 70 cities across the country before end 2008.
- To have pan-India footprint by 2010-11 with ‘Reliance Fresh’ brand of stores being present in 784 cities and around 6,000 mandi towns
- To cover over 100 million sqft of retail space by 2010-11.
- To provide backup of a 68-strong distribution network.
- To garner sales to the tune of Rs 1 lakh crore by 2010-11.
- To provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people.
- To train students and housewives in customer care and quality services for part-time jobs.
- To carve out a share from a growing market, presently pegged at US$ 300 billion, which is mostly controlled by petty kirana merchants and push cart vendors.
- To partner with small-scale traders by setting up separate outlets wherein the traders could purchase groceries and other products from them.
- To offer prices in the most appropriate way.