11 ‘Reliance Fresh’ opened; traders have no cause to worry, say Reliance officials

Mukesh_AmbaniCorporate giant RIL today formally entered the organised retail business through its ‘Reliance Fresh’ format of stores in Hyderabad. It allayed the fears of petty traders saying that the company was no threat to them, reports PTI.

RIL officials claimed that the company’s retail format for selling vegetables, fruits and groceries, ‘Reliance Fresh,’ in fact, offers an opportunity to push cart vendors and small traders (like kirana merchants) to meet their requirements at competitive rates. This is a win-win situation for all, they added.

“They will benefit from us… The argument that they will be affected is not supported by numbers,” RIL President and CEO (Operations and Strategy) Raghu Pillai told reporters just before the inauguration of the first Reliance Fresh retail outlet in the upmarket Banjara Hills here.

Reliance Fresh, 11 outlets of which were inaugurated today, marks the front-end of the company’s much larger farm-to-fork agriculture initiative, that involves setting up farm product sourcing centres, supply chain and finally retailing.

The neighbourhood format has been designed keeping the needs of homemakers in mind and stocked with a wide variety of vegetables, fruits, eggs, dairy products and groceries and priced competitively, Pillai said.

“We are not harming small retail players… The market is growing by 8 per cent which is 24-25 billion dollars (nearly Rs 1,12,500 crore) every year… We are aiming at revenues of only 25 billion dollars in four years… Even if the market grows by 100 billion dollars by 2015, organised retail would be still less than 10-12 per cent of retail trade,” he said.


4 responses to “11 ‘Reliance Fresh’ opened; traders have no cause to worry, say Reliance officials

  1. I would like to know the address of Reliace feel fresh out let in hyderabad.Basically we are mfg. of customised Cold Storages.kindly advise me to whom to be contacted for making business deal.

    Thanking you,

    vinuth reddy,

  2. Reliance Fresh is yet an other golden feather in the Reliance’s hat. Hats off. Even its a wonderful experience and definitely a perfect choice for every Indian Home-Maker.

    The relation between the farmers and Reliance is not yet understood properly. It would be helpfull if people(farmers) know the point of contact to communicate and sell their best produce to the Store.

    It would of great help to the Indian farmer community if i could get the Purchasing points of Reliance Fresh.

    Prem kumar
    +91 9866443773

  3. Really great site. Thanks a lot! 3pZkFcbxrk http://insurance6.ii88.info/homeowners_insurance_southern_ca.html accounting club investment software tax [url=http://insurance6.ii88.info/home_insurance_uk.html] home-insurance-uk [/url]

  4. Dear Sir,
    SAMUHA is a cooperative of tribal women in MP.We are largest producer of Oyster Mushroom (Pleurotus florida) and this endavour is supported by so many big organisations. We are interested in supplying our product in relience fresh outlet. Would you like to give us the address and phone no. of correct person with whom i will contact.


    R. Kumar
    Business Development Officer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s