Reliance: Ready to launch at long last?

Mukesh AmbaniReliance Retail, the retail arm of Mukesh Ambani owned Reliance Industries, at long last, appears to be getting ready to make its forays into retail from Hyderabad with the opening of ‘Feel Fresh’ within the next fortnight reports DNA Money. Launching plans include opening of 5 to 10 stores in the beginning, though, there is no official announcement as yet.

While Mukesh Ambani aide Manoj Modi will head the company’s retail venture, Nita Ambani, who is believed to be designing the stores, would be incharge of branding, communications and people outreach. She would deal with Reliance Retail’s corporate social responsibility (CSR) initiatives as well as reach out to stakeholders including farmers, middle class consumers and suppliers.

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2 responses to “Reliance: Ready to launch at long last?

  1. In what way will be Reliance Retail different from DCM Srirams HARIALI or ITCs e-Chaupal in providing Agri solutions to Farmers or in other words as sevice provider to our Rural population.

  2. Is Contract Farming part of the plan of Reliance retail.

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