12 more “Lee Exclusives” this fiscal

Lee LogoAfter recent opening of the world’s biggest Lee showroom (6,000 sq ft) in Bangalore, the Denim-jeans major opened its third exclusive store (2,400 sq ft) in Chennai on Wednesday reports Business Line.Strong distribution network and emerging markets like Bangalore helped Lee garner 60% of its total sales last year from south India, said Darshan Mehta, CEO, VF-Arvind Brands, the Lee brand JV in India. While, Bangalore is almost on par with Delhi and Mumbai as far as sales is concerned, margins are much higher here due to real estate prices being lower. Rental costs at a high street in Bangalore are as little as one-fifth that of a high street in Delhi, he added.

The company is planning to open 12 more stand alone stores by the end of the financial year, in Pune, Ahmedabad and Delhi among other cities. Currently, the brand has 66 exclusive stores and 450 point-of-sales in India. Of the exclusive stores, nine are `new format’ or flagship outlets, which the company says has a décor distinctive from the earlier exclusive stores, based on the theme of `vintage meets contemporariness’.


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