Fabindia, a garments and home furnishings brand, is planning to add 51 retail stores in the next two years to their existing 49. This will take the total number of stores to 100. The project is expected to cost around Rs 80 crore. Towards this, Fabindia has already opened outlets in Amritsar and Dehradun reports Business India.
“We are expanding our retail outlet chain. In the northern region the main focus will be on Jammu, Ludhiana and Jalandhar. The company will be employing over 80,000 rural artists in the next three years.” said Fabindia Overseas Private Ltd Managing Director William Bissell. Bissell also plans on starting its own manufacturing unit for garments and handicrafts.
“Fabindia is also planning to promote handicraftsmen and to prepare a chain, which can take products to each and every class of society. Fabindia is planning on developing its newly introduced organic food range and planning to enter into organic snack food market. For this we have collaborated directly with farmers in Uttranchal, Madhya Pradesh, Uttar Pradesh and Karnataka and they have even got international certification. We have also launched a special programme for organic farming in the Vidarbha region of Maharashtra and have plans to include 300 districts across India in the next three years. We are also in the process of developing our new organic food range, specially for children,” Bissel said.
“We are committed to providing quality products to our customers and Fabindia’s 50 per cent growth in the last financial year shows that our customers trust us on that,” added Bissell.
Fabindia’s products are sourced largely from villages all over India while working closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination.