Munnabhai: Invading the airwaves?

MunnabhaiListening to an FM radio programme on my way to work yesterday, I was amused to hear a radio spot put up by commercial taxes department. Interestingly, the ad requesting customers to seek proper sales invoice from traders had used tapori lingo made popular by ‘Munnabhai’ and his man friday ‘Circuit.’ I would not be surprised in days to come to see incresing number of advertisers trying to cash on the popularity of “Lage Raho Munnabhai.” to sale their products and services. Even “Gandhigiri” may be creatively used as a theme to promote certain products.

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