S Kumars eyeing 552 exclusive brand outlets by 2011; 125 in fiscal 2007

skumars_logoBrand House Retails (BRH), the retailing division of S Kumars Nationwide, which currently offers Belmont brand in the mid-price segment and Reid & Taylor in the premium segment may look at introducing its own brands in the economy ready-to-wear segment and the western casual wear category reports Business Standard. BRH Chief Executive Officer Tarun Joshi said the company was actively looking at these categories to fill the void in the company’s current offerings.The company has signed a licensee agreement to retail Stephens Brothers to cater to the super premium segment and with Dunhill to cater to the luxury segment.

Brand House Retails (BRH), which handles both in-house brands as well as the global brands under licensing agreements is considering 552 exclusive brand outlets for 20 brands by 2011. The revenue from both licensed and in-house brands for the timeframe is estimated at Rs 900 crore. Of these, 125 stores will come up by March 2007 with a revenue target of Rs 25 crore.

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One response to “S Kumars eyeing 552 exclusive brand outlets by 2011; 125 in fiscal 2007

  1. basically retail outllets in economy sector should also be started at the town level , having population aroung 1 lakh. only the the concept of economy rtail outltes can be promoted. More over all the retail outlets should be started on the main highways even at town level, it gives advertisement free of cost & easy approch for all .

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