Bombay Dyeing in expansion drive; launches ‘Country Romance’ collection

bombaydyeing_logoBombay Dyeing, the bed and bath textiles major with close to 50% of organised market share, is planning to add 10 exclusive outlets within a year, reports the Hindu Business Line. According to Mr. Arun Bhawsingka, Head of Domestic Business, Bombay Dyeing, the organised market size is Rs 300 crore, while the unorganised sector accounts for Rs 6,500 crore.”

Currently the company’s range of home textiles (including bed and bath products) is available at over 400 Bombay Dyeing stores and many multi-brand retail outlets in 300 towns across the country. It recently launched its new bed and bath collection, Country Romance, in Chennai.

This year, the company has also tied up with fashion designer Sabyasachi Mukherjee for a new `signature line’ based on “fusion design themes with traditional Indian motifs rendered into contemporary form”. “This range is the first of its kind which will change the way consumers look at the home linen industry. Bed sheets and towels will now have a designer stroke and a designer label,” he said.

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