Reid & Taylor, the S Kumars suitings brand, which offer ready-to-wear garments, already has 26 stores operating in the country. It plans to ncrease the number of its stores to 150 by the end of the financial year reports Busness Standard.“Of the 150 stores, 120 will be located in non-metros and will be run on franchisee models. The rest, which will be located in the six major cities, will be company-owned,” said A Misra, senior vice-president – marketing, Reid & Taylor.
Speaking about fashion trends in menswear, Misra said 95 per cent of the men in the country get their garments stitched, while the dominant global trend in menswear fashion is towards ready-to-wear clothing.
The company recognises competition with Raymond and other imported brands.