- Design is not just what it looks like and feels like. Design is how it works.
- Innovation distinguishes between a leader and a follower.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
- Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
-Steve Jobs (founder of AppleComputers)