Infiniti Retail: Tata’s second retail venture

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After having registered its impressive presence in apparel retail and hyper markets, through Westside and Star Bazar stores owned by Noel Tata headed Trent, the Tata Group is setting up Infiniti Retail its second foray in retail to spearhead the group’s

entry into consumer electronics and durables market. Infiniti Retail- a 100 per cent subsidiary of Tata Sons, with proposed initial capital investment of Rs 400 crores, plans to set up 100 mega stores of 15,000-20,000 square feet each bytata_medium March 2010. The first of these mega stores, branded Croma, will open in Mumbai next week and the company plans to have a national presence with 30 stores in the next 18 months, reports Business Standard.Infiniti has entered into a technical and sourcing arrangement with Australian retail giant Woolworths, who will manage the entire back-end operations of Croma and provide technical support and strategic sourcing facilities from its global network. The tie-up will give Infiniti access to about 6,000 products across eight categories. Woolworths already runs a cash-and-carry operation in India through its Mumbai headquarters.

“The collaboration with Woolworths will capture a slice of exploding demand in India,” said Kumar.

The company has also tied up with logistics service provider DHL to take care of product delivery to customers. Kumar said the company was also looking at developing private label retailing at Croma at a later stage.

Vijay Sales in the west and Viveks in the south are major organised players in the durables market. Earlier, Raymond India had ventured with Plugin chain of durables retail stores.

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