An RFID enabled technology, under development, is soon to begin gathering information on buying behavior of customers.Thanks to deployment of RFID enabled smart shelves, retailers will be able to collect data on questions like:
- How many of customers considered buying an item?
- How many of them really bought it?
- Which of the other items were bought together?
- Which of the items on display received attention of the customers?
In short, it would now be possible for retailers and marketers to collect information on popularity or otherwise of any item, according to a report published in Engadget.