Big Bazaars gearing up for 3 days of “Maha Savings Offer”

Do you recall the Republic Day, last year, when Police had to rushed in to restore order following a stampede caused by a large number of customers who had come to take advantage of the “Maha Savings” Offer. Big Bazaar is the hypermarket retail format of the Kishore Biyani owned India’s biggest retailer Pantaloon. In Mumbai, even medical help had to be sought for customers who waiting, since early morning, for their turn to buy the goods, were exhausted.

Republic Day is the day when the company makes its “Maha Savings” offer in all its “Big Bazaar” stores across the country. The offer, in view of the unmanageable rush last year, was extended for a period of three days between 26th and 28th January. The offer branded as ‘Sabse Saste Teen Din’ puts on offer merchandise across categories at at extremely economical rates. These concessions are made possible with the active support of several apparel, appliances and other manufacturers.

24 Big Bazaar outlets, last year, sold merchandise worth Rs. 43 crore during the three day periods. This year, there 43 Big Bazaars together with Food Bazaars across the country will be making this offer. While, it is not possible to estimate the business this year, company officials, expect to attract at least one million customers during the period.

In light of the previous experience, company officials are not taking any chances and are making adequate arrangements for extra cash counters as well as are providing extra space for easier movement of the customers visiting the stores.

News Source: Hindu Business Line

The business of Brands

What are the basic ingredients that make a brand tick and help it become a Superbrand?

Well, a combination of elements are responsible for making a Brand, what it is. Following is a list of important elements.

• The Name: The name by which a Company or its products are known.
• The Logo: The symbol which represents a Brand.
• The Company: The corporate entity of a Brand
• The Image: What a Brand has come to represent.
• The Customers: Those whom a Brand serves.
• The Product and Services: What a Brand offers in a market place.
• The Promise: What a Brand stands for- its vision, mission, goals, and objectives.

– Based on the information provided in the 2006 Annual Report of PNC Limited, Mumbai.